Water and Fire Damage Website Design
When anyone experiences the tragedy of a fire or flood, they are looking for someone they can trust to help them back to normal. They will look online for that assistance.
Importance Of Having A Water and Fire Damage Website
Insurance executives say that there are several factors driving the costs higher. These include aging homes with potential plumbing failures waiting to happen; expensive homes filled with valuables that are vulnerable to water damage; and more homeowners wanting their laundry room on an upstairs floor.
Although insurers’ payments are increasing, it does not mean they are obligated to pay every water damage claim. Wall Street Journal reported that, since the 1960s, standard homeowners’ policies have excluded storm surges and river flooding. Similarly, homeowners’ policies typically cover “sudden and accidental” damage, not routine plumbing maintenance. Insurance executives have warned that homeowners who neglect an obvious slow leak for months until the damage reaches critical levels could get into a coverage dispute.
69% of insurance consumers ran a search before scheduling an appointment.
For many insurance shoppers, search is the first step to assessing their options.
Over 50% of insurance searches are performed on mobile devices.
In our mobile-first world, many insurance searches are run on smartphones, which makes calling an agent more seamless than ever before.
Mobile queries that contain “insurance near me” have grown by over 100% in the past two years.
More than ever, insurance shoppers are placing local searches and researching agents in their area.
68% of insurance consumers did not have one company in mind when they started searching.
This presents an opportunity to convert these undecided consumers with search ads.
Insurance Marketers Are Investing More in Digital Ads to Acquire Customers
Insurance keywords are among the most expensive in Google Ads and Bing Ads and some can cost $50 or more per click. Insurance customers have high lifetime values and, as a result, paid search competition is fierce.
The average conversion rate for an insurance search ad is 5.10%. For an insurance display network ad, it’s 1.19%. Despite the comparatively high cost of insurance ads, their conversion rates are consistent with most other industries.
Insurance Marketers Are Investing More in Digital Ads to Acquire Customers
Insurance keywords are among the most expensive in Google Ads and Bing Ads and some can cost $50 or more per click. Insurance customers have high lifetime values and, as a result, paid search competition is fierce.
The average conversion rate for an insurance search ad is 5.10%. For an insurance display network ad, it’s 1.19%. Despite the comparatively high cost of insurance ads, their conversion rates are consistent with most other industries.
78% of insurance consumers call a business after running a search. Since insurance is a complex purchase, the next step after a search is often a call to an agent to put together a plan.
74% of consumers research insurance purchases online, but only 25% end up making a purchase online. Though most insurance consumers start their journey with a search, they prefer to speak to a live agent to make a purchase.
Mobile Ready Web Design
Blog Options
Search Engine Friendly
Responsive Water and Fire Damage Websites
If you exclude catastrophes, such as hurricanes and severe storms, the average claim size remains about the same ($8,772), but the frequency of home insurance paid claims drops to one per 29 insured homes per year or about 3.5% of insured homes.
Trend data from Lexis Nexis shows that Colorado and Nebraska consistently have the highest loss costs out of all 50 states and the District of Columbia. From the seven-year period between 2013 and 2019, these two states have had the most expensive total losses. In 2019 — the most recent year for which Lexis Nexis data is available — Colorado topped the list.
Mobile queries that contain “insurance near me” have grown by over 100% in the past two years. More than ever, insurance shoppers are placing local searches and researching agents in their area.
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